DEB — the Dynamic Estimate Builder — is the top-tier way to present big-ticket work. Instead of one number on a piece of paper, your customer gets a professional proposal with options and a personal video that sells the job — while you're already on the next roof.
What the customer gets
- Good / better / best options. Every DEB estimate is built as a menu — three ways to solve their problem at three price points. Customers pick options the way they order dinner: comparing, choosing, feeling in control.
- A personal video. The estimate arrives with a video walking them through what you found and what you're proposing. It's the closest thing to you sitting at their kitchen table — without you having to be there.
- Sign and deposit online. When they choose, they sign electronically and put down their deposit in the same sitting, right from their phone.
Why options close more work
Presenting one price makes the decision "yes or no." Presenting three options changes the decision to "which one" — and that shift is proven to close more work at higher averages. Customers who might have balked at a single number routinely land on the middle or top option when they can see what each level buys them.
What it replaces
The old way: tech takes photos, someone builds a quote that night, it gets emailed as a PDF, and then... the 30-day chase tries to save it. DEB front-loads the selling into the delivery itself — the video does the pitch, the options do the upsell, and the signature and deposit happen in the same sitting.
Built for you
Like everything in Escape, DEB proposals are built around your shop — your branding, your options, your pricing. The building is done for you as part of the Liberate tier.
Curious what your customer actually sees, step by step? Read The customer's experience start to finish.
DEB is included in the Liberate tier — see Plans, upgrading, and billing if you're on another tier and want it.