Industry-wide, most estimates that die don't die because the price was wrong. They die because nobody followed up. The customer got busy, the quote slid down the fridge door, and a competitor called them back first.
In Escape, sending the estimate starts the follow-up. Nobody on your team has to remember anything.
The 30-day chase
From the moment an estimate goes out, Escape works it for 30 days:
- Same day: the customer gets a confirmation that the estimate is in their hands — with the details, so it doesn't get lost in a spam folder.
- Over the following weeks: texts and emails on a smart schedule — spaced out, polite, persistent. Early messages are gentle nudges; later ones make it easy to say yes or ask a question.
- Call reminders for your team on days 2, 7, and 14: follow-up isn't only texts. Escape creates call tasks for your office at the moments a human call moves the needle — day 2 while it's warm, day 7 as they're comparing, day 14 as a final personal touch.
When it stops
The chase runs until the customer decides — then everything stops automatically:
- They accept → follow-up ends and scheduling begins. See When the customer accepts.
- They decline → all messaging on that estimate stops. No awkward "still thinking it over?" texts after a no.
- They reply with a question → the sequence pauses and flags your office to answer. A conversation always beats a script.
You can also stop it yourself at any time — see Stopping follow-up manually.
What your team should do
- Send estimates promptly — the clock starts when you send, and speed is half the sale.
- Work the call tasks. The day-2, day-7, and day-14 calls exist because they close jobs. The texts warm the customer up; the call gets the yes.
- Watch the inbox. Replies land in Conversations, flagged and ready.